Websites don’t just launch and start attracting audiences, and traffic doesn’t simply grow on its own. You must employ strategies to draw people to your site and boost your page views. You have to be proactive and work to grow your page views and draw in visitors. The rest of this post will offer suggestions on how to get traffic to your website.

1. Boost organic search rankings

When we look at how to get traffic to your website, one of the best ways is boosting organic search rankings. When you appear at the top of search engine result pages (SERPs), more people will find you, which drives more traffic to your website. To get to the top of SERPs, you need to have a strong search engine optimization (SEO) plan that continually works to boost your rankings. That plan must include:

  • Keyword research — Identify the keywords that your target audience uses to search for products, services and topics related to your business. Using keyword research to discover and target those terms and phrases will help customers find you when searching.
  • On-site content optimization — Once you know the keywords that will attract your target audience, optimize pages on your site to target those keywords. Using one targeted keyword per page increases your chances of ranking for the assigned term or phrase.
  • Content — Fresh content is a significant ranking factor that search engines use in their algorithms, so create an editorial calendar and regularly publish content about your industry and offerings.
  • Link building — Search engines also give higher rankings to websites that have a lot of links pointing to them, so develop a strategy that encourages high-quality sites to link back to yours. Figuring out how to get traffic to your website often entails reaching out to other online properties.
  • Technical SEO — Behind-the-scenes factors like site speed, sitemaps, responsive design and structured data are among the many technical upgrades that can boost your site’s rankings.

2. Utilize search engine marketing

While organic SEO is an effective way to drive traffic to your website, it takes time and resources to develop a strategy. It might take weeks, months or even years to fully establish powerful organic SEO traffic drivers. 

In the meantime, you can drive traffic to your site through search using pay-per-click (PPC) advertising. PPC advertising is a type of search engine marketing where you pay for visibility on SERPs. You choose specific keywords to target, and you pay each time a user clicks on the ad. This tactic is a great way to drive traffic while building up your organic SEO.

3. Engage in digital PR

Submitting content to other sites is a good way to drive traffic back to your site. But you don’t always have to create the content to get your site mentioned on another site. You can also engage in digital PR. eDigital PR is the process of reaching out to news or industry blogs and encouraging them to cover a story related to your business. Each time your business does something interesting or engaging — such as publishing a valuable study, releasing a unique product or service, hosting an event, etc. — reach out to relevant publications to see if they want to write about you.

4. Pay for social promotions

Organic social posts are one of the ways how to get traffic to your website. But, it’s not the only way to drive traffic using social media. You can also use paid promotions to drive a substantial amount of traffic to your website. So if you don’t see much traffic from social sites, try using ads on platforms your target audience uses most. Even better, use strategic targeting tools to reach the people most likely to respond to and enjoy your messages.

5. Send regular emails

As you learn how to get traffic to your website, another skill you need is list building. This means using marketing and incentive strategies to get people to join your email list. To use email marketing to drive traffic to your site, keep a few things in mind:

  • Use a professional email marketing software — You can’t properly manage an email list through your basic email account. Use a professional software to send emails to hundreds of people at a time and meet CAN-SPAM legal guidelines.
  • Send emails each time you publish a new post — Let people interested in your brand know when you publish new content on your website. Send an email to your list to promote and drive traffic to each of your new posts.